The agency XSylem created the advertising campaign “TOPDROPS” for the launch of new merch by FONBET in collaboration with the football team 2DROTS.
Pavel Matusya and Gosha Schneider developed scripts and storyboards for four videos, featuring surreal events during a football training session – “The static frame glitches, some players turn into 3D scans, everything blinks and distorts, foreshadowing the TOP-DROP.”
The video production company OZIO organized and conducted the shoot at the CSKA-WEB Arena stadium. Sound designer Deem Muradov composed the music and provided sound for the videos.
The CG studio Sylka team created the digital content and handled post-production for the video. The 3D department captured and prepared 3D scans of the players, HDRI maps, conducted RnD, and developed the original design of the drops and the voluminous TOPDROPS logo as per the client’s requirements, worked on the scene content, and calculated simulations of falling objects.
The post-production department cleaned up and merged all the individual shooting footage, combined and synced it with the graphics, and added post-effects.
TOPLAUNCH
This video was the first, and it turned out to be the most labor-intensive, considering that all elements from it will be used in the subsequent three videos
We conducted numerous tests to fill the frame and developed the appearance of the packaging, taking into account the client’s and the agency’s wishes
SIMULATION TESTS
BREAKDOWN
LOGOS R&D
We developed a collection of unique designs for the “DROPS” logos in 3D
TOPDROP#1
BREAKDOWN#1
TOPDROP#2
R&D
BREAKDOWN#2
TOPDROP#3
R&D
During the creative process, we generated many different images for the project using Stable Diffusion.
BREAKDOWN#3
CREDITS:
@fonbetru collaboration with @twodrots.team
Directed by | @goshagap @pavel.matusya
Director of photography | @pomarintem
Director of photography | @pomarintem
Production | @ozio.pro
Executive producer | @vstrvl
Junior producer | @innabakh
Assistant producer | @fetteph
Executive producer | @vstrvl
Junior producer | @innabakh
Assistant producer | @fetteph
1st AD | @petrantokhin
1st AC | @yura_yuriev
2nd AC | Alexey Lepihov
Clapperboard | @lgstvkrn
Sound engineer | @_feel.c_
1st AC | @yura_yuriev
2nd AC | Alexey Lepihov
Clapperboard | @lgstvkrn
Sound engineer | @_feel.c_
Camera | @yourrental
Gaffer | @tvtok @light_tv
Production designer | @leo_aka_n_aka
Production designer assistant | @ilya.znamenskiy @alexshiyan
Production designer assistant | @ilya.znamenskiy @alexshiyan
Casting: @__polyak__
Post production producer | @vitaly.sylka
CG studio | @sylka.studio
Art Director / CG / Motion | Artem Vlasov @highpolylowpoly
Motion designer / 3D-lettering | @sadprod1
On-set CG Supervisor | Mikhail Fedorovskiy
Account director Sylka | @vikutulbu
Generalist | @vadik_hardcore
Metalcore Logo | @vanokregular
Modeller's | @mikhail_gilydov and @Graf137
Rotoscoping | @shohruxcg
DI | Alex Largin
Matchmoving | @flexpunk
Texturing | @Envigior
2d motion designer / FX | @deforge.tv
Compositing | Roman, @Aleksey_Bykovskiy and @pankova.sonya
Rigger | @etosergeevich
Simulation | @highpolylowpoly, @nikssergey
Render Farm | F1
CG studio | @sylka.studio
Art Director / CG / Motion | Artem Vlasov @highpolylowpoly
Motion designer / 3D-lettering | @sadprod1
On-set CG Supervisor | Mikhail Fedorovskiy
Account director Sylka | @vikutulbu
Generalist | @vadik_hardcore
Metalcore Logo | @vanokregular
Modeller's | @mikhail_gilydov and @Graf137
Rotoscoping | @shohruxcg
DI | Alex Largin
Matchmoving | @flexpunk
Texturing | @Envigior
2d motion designer / FX | @deforge.tv
Compositing | Roman, @Aleksey_Bykovskiy and @pankova.sonya
Rigger | @etosergeevich
Simulation | @highpolylowpoly, @nikssergey
Render Farm | F1
Edit | @iurus0v
Color | @litvininovdimaa
Sound | @yussef__mourad
Color | @litvininovdimaa
Sound | @yussef__mourad
MUAH | @sempre.krasit
MUAH assistant | @ecaaterina @lisenal
MUAH assistant | @ecaaterina @lisenal
Style | @ergsors
Style assistant | @loidivlad
Dresser | @mariasha40 @varyvbrl
Style assistant | @loidivlad
Dresser | @mariasha40 @varyvbrl
UPM | @skatelifeforfun
Administration | @geraskin647 @skaridov4d @sashavuoret Alexey Solopnev
Administration | @geraskin647 @skaridov4d @sashavuoret Alexey Solopnev
Heroes | @hi_jey @13kaii @_d.sychev_ @maestanii @black_pantera21 @skullcolored @slonsky37 @krapivnikov11 @alexstil10 @m.baype @edamsedams @korshunov_68 @iilyx11
